The French duo behind socially conscious sneaker brand Veja reveals just what goes into making their ecologically friendly ethical kicks.
A new joint project by the Institute of Public & Environmental Affairs (IPE)—a leading environmental NGO in China—and the Natural Resources Defense Council (NRDC) is making it easier for clothing labels, and eventually even shoppers, to keep an eye on that pollution.
In the age of Instagram, you can think you haven’t heard of a brand or designer, but in actuality, you’ve scrolled by (or even “double-tapped”) his or her designs. Such is likely the case with Yune Ho, a Korean designer who got his start working for Michael Kors and Tommy Hilfiger.
The fact that French sneaker brand Veja is hosting their retreat at an ecologically savvy and socially conscious co-working space that also has a smattering of wildly hip restaurants in, of all places, Bordeaux, is my first tip that they’re no *typical* company.
From Veja sneakers to Cuero and Mor bags, this creative store is up onto the coolest up-and-coming brands. Better yet, the interiors are constantly evolving.
This isn’t to say you have to give up on that clean white tennis shoe look; there are plenty of underplayed brands like Veja and Common Projects turning out minimal kicks in whites and neutrals, and even some bolder options like monochromatic pinks and greens.
Late last year, Emma Watson gave a shout-out to a Paris-based sustainable sneaker brand called Veja. If the name seems unfamiliar, that’s because founders François-Ghislain Morillion and Sébastien Kopp have taken a slow and steady approach to growing their clever eco-friendly fashion business.
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